Media Works consists of TV, Radio and Interactive. Media Works TV encompasses the national stations TV3 and FOUR, while Media Works Radio operates out of 23 markets and consists of the nationwide brands MORE FM, RadioLIVE, The Sound, The Edge, The Breeze, The Rock, LiveSPORT and Kiwi FM, as well as regional stations Mai FM in Auckland, Northland and Rotorua, Times FM in Orewa, Radio Dunedin, Coromandel FM, and George FM. Media Works Interactive is the new media division that looks after 18 websites and a mobile network.
Media communications
You can’t shut the media out. We know that more than anyone, since Reuters has almost 3,000 journalists in 200 bureaus around the world digging out the news that makes the world react.
Thomson Reuters Foundation helps governments, businesses, Non-Governmental Organisations and international agencies to talk to the media clearly, professionally, and directly. Our global reach and presence means that we not only understand how media works, but we understand the international and domestic context in which your organization operates.
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The first hire for a company looking to launch a dedicated social media team should be probably be a social media manager. This person focuses on the strategy side, developing and executing a campaign for these online networks. He or she will help you identify the best channels for your company to be on, the type of content you share, and should exemplify some key traits related to the job.
Another possible consideration for your team is a community manager, who is most involved as a vocal face of the company. This may be the person handling some of your business’ tweets and Facebook updates, but he or she should also take their passion for the company beyond social media and act as a general brand ambassador.
Another possible consideration for your team is a community manager, who is most involved as a vocal face of the company. This may be the person handling some of your business’ tweets and Facebook updates, but he or she should also take their passion for the company beyond social media and act as a general brand ambassador.
Both a social media manager and a community manager can be responsible for some of your posts, but remember that social media is usually not a 9 to 5 job. To have somebody on call at all times, you’ll want to allocate the resources to hire more than just one of the managers listed above. Consider the following questions to decide how many additional people should be participating in your social media ventures.
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