World Media Life

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World News for Media

This year’s World Disasters Report focuses on the growing crisis of hunger and malnutrition. Smallholder farmers who produce half the world’s food are among the almost 1 billion people who go to bed hungry every night. Millions of children suffer the irreversible effects of under nutrition. Increasing food insecurity weakens people’s resilience to disasters and disease, and people everywhere are experiencing the increasing 

volatility of food prices.

Living in a Social Media World

Can you remember the days before MySpace, Facebook and Twitter? I know it was only a few years ago that these Social media platforms entered our lives but, for the life of me, I can’t remember my life without them! With the advent of the online world, I think we knew that life would never be the same again. Information became so easily accessible to anyone who wanted it. This of course was helped along by the mobile phone and by the fact that we could keep in contact with people from anywhere and everywhere using email.Enter social media, a whole new dimension….

The giant of social media is Facebook without a doubt, but we must look at what social media has done to society as a whole. If we just take the example of my parents: they refused to even try Facebook as they thought it was some stupid site for young people.  A few years have gone by and now both my parents are sitting pretty on not just Facebook, but also following blogs and other social media sites as well. My father in particular follows all his favourite artists on their fan pages and reads there blogs, something that I thought I would never see. 

     Social media has completely changed the game. It’s almost as if we have added supercars to the information highway, because the rate at which we receive our information is absolutely amazing! Twitter, my personal favourite, is providing users with news stories and information before news sites are able to tell us the breaking story. Social media has essentially allowed free speech to advance to a new level, and in this way allowed the world to hear of injustices that were once virtually unheard of. There is something for everyone 

     Show me someone who says they not on any social media platforms and I’ll show you someone who lives in the jungle! The point is there is something for everyone. If you are a sports fanatic there are plenty of hangouts that you can join, or follow your favourite players on Twitter and feel as though you are connected to them. So you are a single mom you say? Well there are places for that too—from forums to Facebook groups. You want the news? Then check out Digg and Reddit. Pet lovers, tree huggers and world travelers… there is something out there for everyone to connect to and engage in a social community.
 

Increase in Social Media budgets:
With the growing penetration of Social Media, marketing budgets will be higher for 2013 than 2012. Paid ads are not only becoming important for new lead generation but they also offer an attractive ROI.

After the Great Edge Rank Crisis of 2012, social networks are now showing marketers the greater value they can derive through combination of creating good content and promoting them through paid avenues.

Facebook will continue to grow its revenues in 2013. After all the Edge Rank Algorithm is in favor of paid content

Kids who use less media are happier and do better in school

One of the study's most sobering findings was that kids who spent more time with media reported lower grades and lower levels of personal contentment. Nearly half of all heavy media users said that their grades were most Cs or lower, compared to fewer than 25 percent of lighter media users. Similarly, the kids who reported the heaviest media use also reported that they were more likely to get into trouble frequently and that they were often sadder or more bored than those who were less immersed in media. The study goes to pains to point out that it couldn't establish whether or not there was a cause-and-effect relationship between media use and grades and personal contentment, but the statistics clearly showed a pattern.