Social Media Channels

Social Media Channels

Social Media Channels and Their Relevance on the Enterprise

Social media marketing has been the buzzword in the enterprises owing to its omnipresence. Nearly every facet of life is now engulfed by social media sites while consumers have taken to the medium for nearly everything, asking for options and opinions, sharing of ideas and information, job search, and even for sorting out trivial tasks and problems. Enterprises and analysts believe that leveraging the medium will help companies to know more about their consumers closely and then devise strategies making use of that information.

The best channels for social media marketing for enterprises

>> Facebook, which was launched by Mark Zuckerberg, has millions of users and the number is increasing rapidly. It is one of the best social network platforms for companies to promote their brands and even publicize relevant events. You can get a company page and list out the activities and projects that your organization has been undertaking. One can update profiles, exchange messages with interested people, socialize with similar interest groups, and even organize different events like webinars by getting people to join it.

>> Twitter, which was founded by Jack Dorsey, is a micro blogging service which gets the world to know your opinion in less than 140 characters. The site has more than 200 million users and can be linked with Facebook accounts for automatic updates. It is perfect for all types of people to stay in touch with celebrities, get others to follow your company and even promote new launches with posts. Sharing of information is fastest through this micro blogging site.

>> LinkedIn was launched in 2003 and is known to be a perfect professional networking medium, which deals in business related social networking boasting of more than 100 million users. Companies can get their profile page up and ready with relevant information about the history of the company, product and service information and link with employees who are working presently. One can get the company promoted through co workers and ex employees who can discover new connections. Job seekers find the site pretty much useful because relevant groups post job related information which is conveyed easily through feeds. HR professionals can also judge the career history of a particular job seeker and pitch in their offer keeping the info in mind. LinkedIn is rapidly growing at a consistent rate and can be integrated with both Twitter and Facebook for instant updates.

But is social media really relevant to your enterprise? Yes and no. This is because every company engages with a social network channel due to different reasons. One needs to get the purpose clear before even engaging in social network.

With any social media application, one needs to assess the benefits before venturing for a social media experience? Enterprises are keen to get on the social network marketing bandwagon because everybody else is doing the same. But as an organization, one needs to have a definite motive for accessing the social media channel. One needs to devise strategies which are ingenious and catchy especially while promoting the latest product or service, so that they resonate well with the right set of prospective customers.

Smart Social Media Tips for Retailers

It is no joke to establish a business. You definitely want to draw consumers to your store and please them with your goods. So why not utilize modern technology to finding these people. This is when social media training comes handy for your business. This will make you understand how your store should utilize it and gain more customers.

As a retailer, you may need social media to promote what you want to offer. Certainly social media experts can show the right way to do it. They can explain how your online business can draw traffic. Or you may want more consumers to drop by your traditional store.

To understand how social media work especially for retailers, below are few tips to guide you with your marketing strategy. This may help you win customers and keep your business going.

1) Popularize your retail store by showing actual pictures and videos

This is why photos and videos are useful. You can utilize Facebook to post your physical store and the products you sell and tweet comments in Twitter. You can create a fanpage for followers to like it. This way they know you exist; perhaps they may visit your store and try your products.

2) Know your audience and connect with them

As you have advertised your business, you will know who are your audience and how you can keep them for good. You may want them to like your fanpage or comment your tweet. If possible, you may want superstars to disseminate information as they have many followers. Who knows, this can create a major impact for the business.

3) Use gadgets to reach consumers

A portable computer is for home or office use. As you travel, bring along smaller gadgets to connect you to your audience. Technology has provided mobile phones and tablets to stay in touch with consumers. Remember social media allows you to interact with them. This way, you know where your business stands as your fans continue to communicate with you.

4) Utilize email and mobile marketing

More people will know about your business. They will want to leave personal information for you to contact. You can send them email or mobile marketing and offer various promotions. Many times, consumers can drop by and patronize what you got. They will also love to receive freebies, special offers and discounts.

Nothing is better than using social media as your means of reaching people. You can learn new techniques if you seek help from a social media training company.